OUR STORY

Our founder and CEO, Kim, discovered her passion in 2009 with her very first set of extensions—a true love story that sparked her passion for change. Frustrated by the prevalence of low-quality products and uneducated practices, she set out to raise the bar.

As a qualified hairdresser herself, Kim understands the importance of skill, precision, and proper education in delivering exceptional results. These values are embedded within the James Collective team, ensuring they are fully trained and educated to provide an elevated, professional experience.

Determined to create something better, Kim set out to bring a seamless, luxurious, and high-quality product to the market—one that not only transforms hair but also prioritises its health. She envisioned James Collective as more than just a brand: a collective space where hair advocates of all levels can come together to learn, grow, and elevate standards in the hair industry.

With innovation and excellence at the core of everything we do, James Collective offers the widest selection of premium extensions designed to inspire and elevate. Whether you’re an industry expert or a beauty enthusiast, our mission is to provide an unparalleled experience that celebrates self-expression and empowers you to feel your absolute best.Because we believe self-care is the ultimate long-term investment—and your hair deserves nothing less.